INTA 2025年会丨中华商标协会(CTA)主题论坛议程更新
2025年04月07日来源：中华商标协会
编者按：5月17-21日，2025年国际商标协会（INTA）年会将在美国圣迭戈会议中心举办，届时，中华商标协会（CTA）将举办主题论坛，衷心欢迎所有参会嘉宾及代表参会。
论坛简介
主办单位：中华商标协会
承办单位：北京铸成律师事务所
时间：5月19日(星期一) 15:45-16:45
主题：数字经济时代的商标注册与保护：技术、挑战与应对
中华商标协会(CTA)与来自中国政府机构、法院、优秀律所以及国外知名企业等单位的专家一起，就数字经济时代下中国商标注册与保护面临的挑战、应对措施，特别是新型技术对商标注册与保护发挥的重要作用等问题，分享各自的见解。演讲者将深入探讨以下内容：
—数字经济时代中国商标司法保护制度的重要举措及不断加大商标保护的典型案例解读；
—人工智能技术迅速发展对中国商标注册审查审理工作产生的影响、审查审理标准的变化以及新技术应用对中国商标审查审理工作转变的可能性;
—探讨互联网背景下中国商标保护的现状和演变趋势，确定面临的挑战，并分享打击商标侵权的战略方法和案例研究情况;
—跨国公司如何应对数字时代商标保护的挑战。演讲者将概述数字化转型及其对商标保护的影响，解决数字时代保护商标的独特挑战，分享在中国保护商标的经验。
会议议程
主持人：司嘉慕 北京铸成律师事务所
领导致辞：
马 夫 中华商标协会会长
埃蒂纳·桑斯·阿塞多 国际商标协会首席执行官
演讲嘉宾：
—何 鹏 最高人民法院民三庭二级高级法官
发言主题：数字经济时代中国商标司法审判典型案例分享
—韩欣怡 国家知识产权局商标局国际注册一处
发言主题：中国商标注册审查审理新动向
—司嘉慕 北京铸成律师事务所市场总监
发言主题：中国互联网商标侵权的趋势与治理
—SebastienVitali 江森自控商标负责人
发言主题：在中国保护商标：数字时代下的挑战与应对
—普 翔 知产宝CEO
发布活动：《中国涉外商标代理机构服务能力统计40》
Session description and topics for the INTA 2025 Annual Meeting CTA Forum
Theme:Trademark Protection in the Digital Economy Era: Technology, Challenges, and Responses
Organized by the China Trademark Association
Presented by Chang Tsi & Partners
China Trademark Association (CTA), together with experts from different sectors, is pleased to share insights into the challenges and responses in trademark protection within the digital economy in China, particularly highlighting the significant role played by technologies. The speakers will dive into the followings:
·Important measures of China's trademark judicial protection system in the digital economy era and the analysis of typical cases where trademark protection has been continuously strengthened.
·The impact of the rapid development of artificial intelligence technology on China's trademark registration examination and adjudication work, the changes in examination and adjudication standards, and the possibility of the application of new technologies to transform China's trademark examination and adjudication work.
·Trends of Trademark Infringement on the Internet in China and Strategies. The speaker will explore the current state and evolving trends of internet trademark protection in China, identify challenges faced, and share strategic approaches and case studies for combating trademark infringement.
·How can multinational companies tackle the challenges of trademark protection in the digital age.The speaker will provide an overview of digital transformation and its impact on trademark protection, address the unique challenges of protecting trademarks in the digital age, and outline experiences to protect trademarks in China.
Moderator:
·Ron Tsi, Marketing Director of Chang Tsi & Partners
Leader's Speech:
·Ma Fu, President of China Trademark Association (CTA)
·Etienne Sanz de Acedo, CEO of International Trademark Association (INTA)
Speakers:
·He Peng，Chief Judge and second-class senior judge of the Third Civil Trial Division of the Supreme People's Court of China
Topic:Sharing Topical cases of trademark judicial trials in the digital economy era in China
·Han Xinyi, International Registration Division I of Trademark Office of China National Intellectual Property Administration
Topic:New Trends in Trademark Registration Examination and Review in China
·Ron Tsi , Marketing Director of Chang Tsi & Partners
Topic: Trends of Trademark Infringement on the Internet in China and Strategies
·Sebastien Vitali, Head of Trademarks at Johnson Controls
Topic: Protecting Trademarks in China: Challenges and Responses in the Digital Age
·Pu Xiang, CEO of IPHOUSE Network Technology Development Co., Ltd. (China)
Topic: Statistical analysis data 40 on the service capabilities of Chinese foreign-related trademark agencies
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